Marketing Manager

Work from home with occasional visits to Franchisees.

Working very closely with the senior management team, this is a new role to help grow this emerging franchise business.  This is a very broad Marketing role covering everything from strategy and planning to preparing marketing collateral to implementing and managing social media campaigns.

The Marketing Manager will:

1. Input on the Marketing Strategy for the brand in the UK
2. Create grass roots campaigns to drive brand awareness at a local and national level
3. Provide support and direction to individual franchisee marketing plans at various stages of their growth cycle.
4. Increase overall franchise prospect leads and lead quality
5. Guide franchisee social media campaigns
6. Support local initiatives with material from central resources
7. Train franchisees in local marketing at induction and implementation of any new initiatives
8. Oversee the design and creation of marketing material and campaigns for local marketing
9. Inform social media policy and ensure compliance in the network
10. Prepare marketing guides for franchisees
11. Collate and prepare monthly newsletters for network
12. Be responsible for marketing portal and operations manual content around marketing and external communication
13. Guide franchise recruitment material from digital to Discovery events (message content, consistency, and tone)
14. Manage and attend events for the franchise such as exhibitions, annual conference and training seminars as required

Candidate Profile

• General marketing/digital marketing experience/ SEO, PPC
• Experience/knowledge of Franchise recruitment marketing
• Good working knowledge of websites & CMS
• Understanding of social networking sites & role of social media marketing
• Creative and imaginative
• Multi-tasker
• Numerate
• Interested in design & excellent attention to detail
• Looking for a role with variety
• Good team player / collaborative
• Enthusiastic, keen to be involved & develop role