How often do you check your social media accounts? If you don’t, you might want to consider checking them at least once daily or twice weekly. This way, you can see what your followers are saying about you and your brand.
Social media has become a powerful tool for businesses to reach their target audience. As such, it’s important to monitor your online presence regularly. The good news is that you don’t have to spend hours each day checking your social media accounts.
There are several apps out there that allow you to manage your social media accounts from anywhere. You can also use these tools to track your competitors’ activities. By monitoring their posts, you can get insights into their marketing strategies. For example, you can see whether they are using paid ads or organic posts.
Despite their popularity, social media sites also pose risks. In recent years, several high-profile companies have suffered from data breaches, exposing personal information belonging to millions of customers. This has led to increased regulation and stricter security measures.
Here are some tips and tricks to recharge your online footprint:
Recharge your Facebook account.
Facebook is a great way to stay connected with customers and potential clients. However, if you haven’t been using it lately, you may find yourself feeling disconnected. If you’re not getting any notifications about what your clients and customers are engaging with, then you need to make sure you’re recharging your Facebook account. Here are some ways to get back on track:
• Check out old posts. You might have missed something important while you were busy doing other things.
• Look at recent industry-related events. Are there any big news stories happening?
• Read comments. Competitors and clients often post interesting articles and videos on their walls.
• Watch videos. There are lots of videos online.
• Join groups. Groups are a good way to connect with people who share similar interests.
• Follow pages. Pages are a great way to keep up with current events and trends.
• Take advantage of Facebook Live. Facebook Live lets you broadcast live videos directly to your followers.
• Use Messenger. Messenger is a great way to communicate with customers and potential clients having to leave Facebook.
Recharge your Twitter account
Twitter is a great place to follow conversations about industry-related topics. But if you’ve been spending less time on Twitter than usual, you could be missing out on some interesting content. Here are some tips to help you get back on track:
• Search. Searching for keywords related to your business interests will give you a list of results that you can read.
• Browse trending hashtags. Hashtags are words or phrases preceded by the hash sign. These tags are commonly used to categorize tweets.
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Recharge your LinkedIn account
LinkedIn is the world’s largest professional network on the internet. To get back on track, here’s what you need to know about recharging your LinkedIn account.:
• Upload consistent profile images about your company, whether it’s your office, products, services, or even your team
• Describe what you do. Provide a brief description of your services or products and how the company started.
• Showcase your events. Place posts up about what company events you are holding or attending. It’s great to keep engaging with your followers on what you are doing and where you have been.
• Plan great content to engage your audience. Industry-related topics are great to share and also to comment on other people’s posts to share views.
• Pay to promote. If you haven’t thought about it, it may be worth looking into how to promote posts on LinkedIn and other social media accounts.
• Attract prospective employees with tailored information. Create posts that attract engagement and start up conversations.
• Harness your employees’ LinkedIn following. Sharing company profile on LinkedIn with employees and encouraging them to share posts with their followers too.
Recharge your Instagram account
Instagram is a photo-sharing app that lets you post pictures and videos. It’s a popular way to stay connected with family and friends, and even build a following of people interested in your brand. Here’s how to recharge your Instagram account:
• Optimize your profile. Make sure your posts are engaging and powerful. Instagram is a very visual social media channel, so images are key to promoting your business.
• Find your visual aesthetic. Make sure your content style is consistent but also up to date with current times. You can do this by keeping the branding the same but updating the format of your posts. Experiment with different content types, Canva is fantastic to use for branding and creating posts on all social media accounts.
• Post consistently. Are you posting consistently so your followers are up to date with company information, products, and service?
• Leverage hashtags to reach new audiences. Same way as Twitter, take time to look at hashtags that are trending.
• Engage with your community. Make sure you are not just posting and make sure you are commenting and liking followers’ posts.
All these tips and tricks are great to keep your online footprint recharged.
Analysing results from social media accounts is a great source of information and helps you re-evaluate your marketing as well as look at trending industry-related topics.
This article was written by Katie Bateman of FranchiseShow247 and was first published in Pillars of Franchising Magazine here